Co-Founder & Owner of Social Spas

Nicole R. Fryer is a certified massage therapist and holistic health practitioner with over 20 years of experience in wellness, fitness, and cannabis education. As the co-founder and owner of Social Spas, she has created a premier wellness destination that blends traditional self-care practices with innovative plant-based therapies to support mind-body balance and personal transformation.

Nicole holds certifications in holistic nutrition, personal training, and cannabis education, allowing her to take a comprehensive, whole-body approach to wellness. Her expertise in how movement, nutrition, and plant medicine work together is reflected in Social Spas’ thoughtfully curated services, including infused aCo-Founder & Owner of Social Spas

nd non-infused body treatments and holistic wellness workshops.

Throughout her career, Nicole has co-founded several successful businesses in Humboldt County, including an award-winning cannabis extraction company. She is also a respected consultant and educator, having developed cannabis education curricula for dispensaries and day spas, empowering wellness professionals to safely and effectively integrate annabis into their practices.

With a lifelong commitment to holistic health and plant-based healing, Nicole continues to lead Social Spas as a hub for innovative wellness experiences on the West Coast.c

Wellness Director

We’re proud to introduce Lillie, our dedicated Wellness Director. With over 25 years of experience in the health and wellness industry, Lillie brings exceptional knowledge and leadership to our team. A 2002 graduate of The Blue Heron Academy, she is certified in both massage therapy and esthetician services.

Lillie is highly trained in reflexology, prenatal massage, trigger point therapy, cupping, Swedish massage, and lymphatic massage. As a Level 3 Reiki practitioner, she offers a holistic and personalized approach to healing and relaxation.

“Massage is my passion, and I’ve loved being able to provide this service for the world. I would love to help you reprogram your muscle memory to release tension and stress. My current passion is incorporating THC-infused massage oil into treatments and witnessing the incredible benefits it brings.” – Lillie

CMT, HHP

With over 20 years of experience, Karina specializes in personalized massage therapy tailored to your needs. A graduate of the Heartwood Institute of Massage, she is skilled in Swedish massage, Deep Tissue, Zen Shiatsu, Hot Stone massage, Fragile Care, and Chronic Pain management. Karina is passionate about creating a calming and healing experience for every client. As a long term resident of Humboldt County, she continues to bring her expertise and care to promote healing, relieve stress, and restore balance to both body and mind.